08:10 13.06.2008 | All news from "Entertainment Industry"

Warner Bros. TV fare lines up new digital homes (Reuters)

NEW YORK (Hollywood Reporter) - Warner Bros. TelevisionGroup said Thursday that its content will be distributedthrough branded channels on Dailymotion, Joost, Sling Media, and Veoh Networks.

The channels will include fare from and and other series from the Warner Bros. collection,with titles to be revealed later.

The new partners will launch their WB channels inmid-September and join AOL and 's Fancast and VODplatforms, which also have branded channels. has anapplication for TheWB.com as well.

Announced in April and targeting the 16-34 demo, TheWB.comis a reimagining of the WB television network, which wasshuttered in 2006. It is now in beta and presents such showsfrom the channel as "Gilmore Girls" and "Smallville" and Warnerproductions that aired on other networks, including "Friends,""The O.C." and "Veronica Mars."

In addition to the two channels, WBTVG and the new partnerswill launch a Classics WBTV channel, which will featureepisodes of "landmark" WB series, and a Sci Fi channel. Titlesfor these channels are to be determined.

WBTVG and its partners also will present original shortformcontent on TheWB.com. Writer-producer Josh Schwartz anddirector-producer McG have signed to create projects for thedestination.

KidsWB.com, announced in 2007 under the name T-Works,features a virtual world revolving around Warner Bros. cartooncharacters.

Reuters/Hollywood Reporter



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